From Clicks, to Calls, to Clients: Attracting and Converting Clients

with Gyi Tsakalakis, JD

Whether they seek a referral, or search on their own, your next clients will expect a remarkable experience — every step of the way. However, lawyers at small firms must be mindful of their ethical obligations when communicating with both potential and existing clients.

In this session, Gyi Tsakalakis explores how to create remarkable experiences and create an emotional connection with new clients. Throughout the client journey, attorneys must also behave ethically to avoid running afoul of the Rules of Professional Conduct.

In addition to one CLE Credit (pending approval) you’ll learn:

  • How to identify specific ethical issues relating to the client experience
  • How to ethically meet client demand for information 
  • How to avoid common ethical landmines while improving your search presence
  • How to ethically use automation, social media and other digital tools to nurture potential clients — through the hiring process and beyond

Watch the webinar now

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CLE Credit Information

To qualify: 1.0 CLE credit will be earned by attendees who viewed this event for 50+ minutes in Illinois, Florida, Washington and Nevada. Approval is pending in California.

You must attend live for all other states. You must view the event for 50+ minutes. You cannot watch the program in a group if you wish to earn CLE credits. If you do choose to watch the event in a group, ensure that you are also logged in on your own personal device, under your log-in credentials, as we will need proof of your attendance. (Though it is highly recommended that you view the event from your own personal device).

We have been approved for CLE credit in Illinois, Texas and Florida and are pending approval in the jurisdiction of California and will have additional CLE certification details available during the webinar.


Featured Presenter

Gyi Tsakalakis


Gyi Tsakalakis is founder and president of AttorneySync, a digital marketing agency targeted to lawyers. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync to provide lawyers with improved digital marketing strategies. 

Gyi is also president of EPL Digital, an SEO, search engine marketing and analytics company. He is a member of Apcero, LLC, a firm dedicated to equipping people with knowledge and resources to make informed consumer decisions, and the Forbes Agency Council. Gyi regularly writes and speaks on online legal marketing and technology in Chicago and beyond.