From Clicks, to Calls, to Clients: Attracting and Converting Clients
with Gyi Tsakalakis, JD
Whether they seek a referral, or search on their own, your next clients will expect a remarkable experience — every step of the way. However, lawyers at small firms must be mindful of their ethical obligations when communicating with both potential and existing clients.
In this session, Gyi Tsakalakis explores how to create remarkable experiences and create an emotional connection with new clients. Throughout the client journey, attorneys must also behave ethically to avoid running afoul of the Rules of Professional Conduct.
In addition to one CLE Credit (pending approval) you’ll learn:
- How to identify specific ethical issues relating to the client experience
- How to ethically meet client demand for information
- How to avoid common ethical landmines while improving your search presence
- How to ethically use automation, social media and other digital tools to nurture potential clients — through the hiring process and beyond